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DENİZ BIÇAK

HOIHO founder Deniz Bıçak has written a powerful entrepreneurship story by blending her professional achievements with her personal experiences. Born and raised in Ankara, Deniz Bıçak graduated from Anadolu University, Department of Business Administration and gained an international perspective to her career with the education she received at Harvard University and Boston University. While studying for her master’s degree in Project Management at Boston University, she attended Business Communication courses at Harvard University. At the same time, she furthered her English language skills in various language programs in Boston, reinforcing her education.

Deniz Bıçak worked as a field sales manager for 15 years at global logistics giants such as DHL and FedEx. During this time, she managed sales teams with people-oriented work and carried out successful projects by ensuring customer satisfaction. Increasing the sales volume by 120% in the Ankara region at FedEx and managing the 3rd fastest growing region at DHL are proof of her outstanding success in this field. Throughout her career, Deniz has honed her leadership and sales management competencies with awards and achievements.

In 2019, becoming a mother was the biggest turning point in Deniz Bıçak’s life as she focused on her personal development journey after becoming a life coach in 2016. With the birth of her daughter Ada, she struggled to balance her professional life with her motherhood responsibilities. Especially when trying to deal with her daughter Ada’s sleep issues, she realized that traditional swaddling methods were not working. These challenges inspired her to design an innovative sleeping bag. A new generation swaddle design that allows her baby to sleep comfortably and offers the comfort of the womb has made life easier not only for her but also for other mothers.

In 2022, Deniz Bıçak said goodbye to her corporate career and took a bold step on her entrepreneurial journey to make life easier for mothers. Her motivation in this process was to offer a more comfortable sleep experience for babies and parents. Deniz Bıçak aims to touch the lives of parents by benefiting them in her entrepreneurial journey. Her innovative approach and strong vision continues to inspire more moms.