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Sleep Fairy Designed for a New Generation of Babies with Hoiho
From the moment they are born, babies need sleep as they adjust to the world and sleep is one of the most important moments of growth for babies. However, even the slightest noise can sometimes wake them up and disrupt their sleep cycles. This situation disrupts the quality of sleep in babies and narrows the comfort zone of the mother. When we think of a solution to both problems, we turn to the traditional swaddling method that has been used for centuries. However, for the new generation of babies, the old methods are not much of a solution these days. Deniz BIÇAK, the creator of HOIHO brand and its products, blended traditional methods and new generation solutions with her own creativity and reinterpreted them as a mother and an entrepreneur and designed a brand new swaddle. The new generation, sleep-friendly, retractable swaddle design, which is the first eyeache of the HOIHO brand, has turned into a product that is a candidate to be indispensable for mothers.
Nowadays, from the moment mothers hold their babies in their arms to raise them, it has started to collect pre-requests as a savior product for the first 6 months. Hoiho’s innovative, sleep-friendly retractable swaddle product offers a peaceful environment where the baby can enjoy a good night’s sleep without restricting the baby’s free movements and interrupting their sleep. With today’s babies being more mobile, traditional swaddling is not the solution. When it is tied loosely in order not to be disturbing, mobile babies open the swaddle and make it not serve its purpose, while when it is tied tightly in order not to open, it disturbs babies. In addition to all these, traditional swaddling carries risks that can negatively affect the hip development of babies.
With the Hoiho new generation sleep-friendly retractable swaddle, you can transform your baby’s onesie into a comfortable swaddle during daytime sleep and at night with a magic touch. Thanks to the zippered retractable system, the onesie easily transforms into a swaddle when baby falls asleep or prepares for sleep. In this way, the baby is not disturbed or sleep is not interrupted. Thus, the baby sleeps soundly.
HOIHO’s differentiating features
Every Baby Deserves a Peaceful Sleep
A good night’s sleep is as important for your baby’s healthy development as it is for your happiness. Sleep is the most important and strongest foundation for growth and development. HOIHO both keeps babies comfortable and offers you calmer and more restful nights. While babies sleep peacefully, you can take a deep breath and know that they are safe throughout the night.
Healthy Development of Babies is Important
For the correct course of babies’ physical development, we need to proceed this process sensitively. Emphasizing that traditional swaddling can negatively affect the hip development of babies when used incorrectly, clearly reveals the advantage of the new generation swaddle for a healthy physical development.
Babies Should Be Given Freedom of Movement
HOIHO’s design allows babies to move freely and does not restrict their freedom. This is the most important indicator that the product is innovative and baby-friendly. The zipper system allows the transition to the swaddle without interrupting the baby’s sleep, allowing babies and parents to have an uninterrupted sleep experience.